A package protects, informs and sells. The right kind of package will set your product apart and strengthen the impression of quality.
Good packaging is a promise of the product itself, and it’s an advertisement that speaks to the consumer at the moment of purchase. It gives more value to your product and transforms it into a gift.
In multi-channel marketing, a package is even more important when it comes to the choices a consumer makes. Is your product the one someone will pick off a shelf in a store or in a webshop?